EMERGING TRENDS IN PERFORMANCE MARKETING

Just How Predictive Analytics is Changing Performance Advertising And MarketingWhether you're forecasting campaign performance for a client or your agency's own initiatives, predictive analytics provides a useful very first step to data-driven decision-making. Nonetheless, it's important to keep in mind that anticipating versions are chances, not g

How Predictive Analytics is Transforming Performance AdvertisingWhether you're forecasting campaign performance for a client or your agency's own initiatives, anticipating analytics gives a valuable first step to data-driven decision-making. However, it's important to remember that anticipating versions are likelihoods, not assurances.